TRADIE was created from the desire to put some personality, humour and function into the underwear market. Born in 2010 by founder Ben Goodfellow, Tradie started as an underwear brand and has grown into an empire of categories for the whole family including workwear, boots, babywear, tools, drinks and beauty. From the very beginning the Tradie Brand has boldly set its own course, blurring the edges and breaking the rules, all in the name of fun. We’re about adventure, the outdoors, curiosity and confidence; all while keeping it real.

An Australian family owned business, the Tradie Team has a unique company culture, brought together by like minded individuals who love to push the boundaries when creating product for an iconic Aussie brand. Always focusing on comfort, durability, practicality and of course; good looks! We are about today, tomorrow and doing our bit for a sustainable future.