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Aussie Fit promises to be one of the ‘Aussiest undies ever’ and Nick Cummins is back to promote our brand as its main ambassador.

Tradie Underwear has launched its biggest ad campaign led by Nick “Honey Badger” Cummins to promote ‘Aussie Fit’ in all its glory and style.

Since the start, Tradie has been about boldly setting it's own course, blurring the edges and breaking the rules, all in the name of fun and comfortable underwear and workwear. Along the way, we've had to take risks and innovate to propel ourselves forward. In this article from Inc. we talk about some of the lessons that we've learned along the way.

Consider a brand that knows exactly what to do in order to crack the market and achieve reasonable success in the competitive scene of today’s market. This is exactly what happened to Tradie Underwear under the leadership of Ben Goodfellow, its CEO and founder.

Tradie Underwear has officially launched its newest ‘Aussie Fit’ advertisement campaign featuring the recurring ambassador of our brand, Nick Cummins AKA the Honey Badger.

Former rugby player and the infamous star of Bachelor is back on TV as the ambassador of our newest promo for Aussie Fit.

Nick Cummins, the professional rugby player and the most controversial Bachelor in the history of the show, has returned to TV in our brand-new promo advertisement for Tradie Underwear.

The former rugby and bachelor Nick ‘Honey Badger’ Cummins became the official ambassador of Tradie in 2014 and now, he is back to once again promote his favourite brand of underwear.